You too can increase profits without necessarily increasing sales!

How?

NewsletterThe “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

Subscribe to receive a FREE Case Study on the success of just one strategy.

 

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BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a
bit of drilling down into your business might pay some dividends?
Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

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"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

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I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

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The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and
that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.
The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational ProvocateurDynamic Innovations Squad
Professional Services Practice Development - Dynamic Innovations Squad      
Personal and Firm-Wide Performance Improvement for Management Consulting Firms
Practice Development Services for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives.  In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

  • How big is your profit gap?
  • How discounting destroyed value
  • Benchmarking for best practice
  • From all customers to some customers
  • How to take the guesswork out of growth
  • Should your USP be based on logic or emotion?
  • How to triple your quotation success rate
  • How to dramatically improve your quotations
  • How to make more effective decisions?
  • How to develop your USP
  • Do you want to make better planning choices?
  • Are youmaking these mistakes in planning?
  • How to use SWOT properly
  • Does your sales conversation balance the scales of justice?
  • The perils of profitless cash flow!
  • So what is more important, cash flow or profit?
  • Are you getting value from your pricing?
  • Do you report to yourself monthly?
  • Follow the money trail!
  • Performance also counts!
  • Get more bang for your buck!
  • Without measurement there can be no improvement!
  • Where would your business be without customers?
  • Using your monthly report to improve your profits
  • Just who is your customer?
  • And what do you know about your customer?
  • How branding can increase your profits!
  • Can branding make you more money?
  • How to balance the value equation
  • Tilting the balance in your favour
  • How to pin the tail on the donkey
  • Are you groping in the dark with your real cost of labour
  • Mastering core marketing principles
  • Building a 5P marketing plan
  • Profit leaking processes
  • Should you be trying to increase or decrease cash flow
  • At times it is folly to hasten
  • 5 steps to create your future
  • What will be the X-Factor in 2009
  • Lies, damn lies & statistics
  • How to use a squad profit leak detectives
  • Confidence leads to action
  • Increase sales - so easy to say
  • So you want to know how to increase sales
  • Is selling a necessary evil?

About Me Print E-mail
 

What's a farm boy doing in Aerospace?

This is the "I" bit.  You can't or shouldn't get into business consulting without many years experience at senior management levels, which I have had both in the private sector and government.  Industries I have worked in include aerospace, marine, farm machinery and retail industries with responsibilities in general management, marketing and export. 

There has been some study.  My qualifications include B. Ag. Econ (University of New England), MBA (University of New South Wales) and a Diploma in International Marketing.

For over 17 years I have been helping small and medium enterprises (SMEs) years as a business consultant, helping them get back on the path to profitability and growth, finding the leaks, plugging the holes.

You might well ask how did a bloke with qualifications in Agricultural Economics end up in the aerospace industry.  Good question too!  It turns out Agricultural Economics was a very good "agri-business" degree, and greatly advantageous when I did my Masters in Business Administration.  I found I had already studied many of the required subjects.

But whilst studying my Bachelor degree I realised that I didn't want to go back on the farm, as originally intended.  It was too small anyway to make a real living.

So why aerospace?  Well I was always a bit of an aircraft nutter really.  Read all the booaircraft_vampireks, knew all the shapes.  It seemed just the thing for a young farm boy.  How many of you had done full aerobatics in a de Havilland Vampire (Naval jet trainer) at 15 years of age?  

And why move on?  Well, I was then 32, International Marketing Manager, reporting to the Commercial Director on the Board of Directors.  The obvious question then was, where was my growth path?

So what do I do?

In essence I assist SME's who are struggling with cash flow, profitability and available management time.  SMEs know they work hard, are good operators in their area of business but are always short of cash and do not have the time to enjoy what they do.  Because they are always busy, they lack the time to identify the key constraints on them and their business.

If you are like us you know when you have done a good job, or really helped a client.  And I bet you felt really good about it.  So do I  Fundamental to what I do is my client care commitment and the fact that I enjoy what we do.  I get a real buzz when I see the well being and financial position of my clients improve. 

When I've found and plugged the profit leaks.

Areas of Specialisation

If you are a typical business owner or manager you started your business because you are good at what you do, and that has got you to where you are today.

But to keep building your business you may need guidance or assistance in areas in which you haven't had the time or opportunity to develop expertise.  For most small and medium businesses these may be developing a clear strategic direction, developing effective management systems and processes, understanding financial management, or how to effectively market you business.

Profitability is not optional!  Have a look at our "How to Improve Profits and Cash Flow Model" and our Services on our web site then contact us for a chat.  

Some people promise solutions - we provide results!

All the information I provide through articles, teleclasses, etc., is built on learning from years of experience in managing, observing and advising businesses.

You're good at you job, what ever your specialisation is.  And I bet you can look at a job, and without asking a question, know whether it is being well done.  Because that is what you do, that is what you know.

And that is what I do - walk into a business and observe, listen, ask some questions and know whether it is a good business or not.

I remember inspecting a manufacturer of electrical products in Hong Kong many years ago.  Not my field, my experience was in the metal working industries.  When I walked out I said to my Hong Kong colleague, "there's something not right here, I can't put my finger on it, but its not right."  I was assured that Mr. So and So was very successful businessman, drove a couple of prestigious cars and that it was a good business.  A few months late my colleague rang me to say "I don ‘t know what you saw, but Mr. So and So's  business has just collapsed."

Now I can't promise that I'll spot the problem every time, but I do have a lot of experience to draw upon, experience to help you find and plug the leaks in your business.

Have you ever felt like doing something downright silly, even insane?

Have you ever found yourself in one of those situations where things are downright difficult, disaster is staring you in the face, and all that is left is to say "there's gotta be a way outa here"?

Many years ago I found myself in the latter situation because of the former decision.

I'd been studying my Master's degree part time, while clawing my way up the company ladder in my aerospace industry days.  It was pretty hard yakka.  I was doing more hours at lectures than I did in my last year of my full-time Bachelor's degree, let alone the assignments that an MBA demanded, plus growing company responsibilities.  To use the vernacular, I was knackered.  I was looking for a less cerebral challenge.

Challenge - hmm.  Why don't I ride a motor bike to England?  Never mind I'm not very good at mechanical things.  Never mind that the 250cc bike I've got is not suitable.  Never mind that in the 1970's Indonesia was not particularly happy with Australia so I couldn't go through there.  Malaysia was but I couldn't go through Burma (full of bandits), nor Bangladesh (just had a war to separate from Pakistan.  That's alright; I'll ship to Sri Lanka and go from there.  So I did.

Let's skip a bit to get to my opening para above.  Picture this.  Its about 5.30 in the evening - dusk.  Light is fading, and light rain is falling.  The road is pretty straight and a gentle decline sloping ahead.  At my feet, lying on its side, is my motor bike.  The front forks have collapsed, the front wheel hub is fractured, there is no-one around.  Where am I?  I'm geographically dead square in the middle of the Asian side of Turkey.

And what came to mind - "There's gotta be a way outa here!"

The bike -what was I riding?  For all you classic bike fans, it is a 1969 Triumph Trophy, ex-New South Wales Police.  Notice I said "is".  I still ride that bike.  It's a bit like Grandma's axe (3 new handles, 2 new heads, but still Grandma's old axe). 

Now the reason I tell this story?

How often have we found ourselves in s difficult situation in our business, cash flow is tight, we're working hard but we are not making any money. I can't see the way ahead.   I thought businesses are supposed to be profitable.  THERE'S GOTTA BE A WAY OUTA HERE!

Yes there is, and I'll help you find it, just like the Turkish truck driver who helped me.

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ag05Adam Gordon - Profits Leak Detective

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

G.P.O. Box 2455

Darwin  N.T. 0801

Australia