Should you be trying to decrease or increase cash flow?

You too can increase profits without necessarily increasing sales!

How?

The “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

Subscribe to receive a FREE Case Study on the success of just one strategy.

BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a

bit of drilling down into your business might pay some dividends?

Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

+++++++++++++++++++

I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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You will be proud how your protégés are proceeding! We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.
We will never forget the assistance you gave us in re-inventing our business!

Karen Sheldon

Managing Director

Karen Sheldon Catering

Darwin, Australia

+++++++++++++++++++

The chap is Adam Gordon whom I have known for many years. He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it. In fact Adam is regarded as a business guru.

Charles Wright, QS Services, Darwin, Australia

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Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

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The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and

that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.

The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives. In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

How well do you know your market?
How turning away customers leads to profits
How to create Superior Value
How to win against your competition
Do you need to make changes to your business?
"Our customers are costing us too much!"
Why competition is good news
What makes a web site effective?
Most businesses have one, but...
How to improve your quotations
How to raise prices without losing sales
Is your business resilient?
How to develop a new product in your niche
How big is your profit gap?
How discounting destroyed value
Benchmarking for best practice
From all customers to some customers
How to take the guesswork out of growth
Should your USP be based on logic or emotion?
How to triple your quotation success rate
How to dramatically improve your quotations
How to make more effective decisions?
How to develop your USP
Do you want to make better planning choices?
Are youmaking these mistakes in planning?
How to use SWOT properly
Does your sales conversation balance the scales of justice?
The perils of profitless cash flow!
So what is more important, cash flow or profit?
Are you getting value from your pricing?
Do you report to yourself monthly?
Follow the money trail!
Performance also counts!
Get more bang for your buck!
Without measurement there can be no improvement!
Where would your business be without customers?
Using your monthly report to improve your profits
Just who is your customer?
And what do you know about your customer?
How branding can increase your profits!
Can branding make you more money?
How to balance the value equation
Tilting the balance in your favour
How to pin the tail on the donkey
Are you groping in the dark with your real cost of labour
Mastering core marketing principles
Building a 5P marketing plan
Profit leaking processes
Should you be trying to increase or decrease cash flow
At times it is folly to hasten
5 steps to create your future
What will be the X-Factor in 2009
Lies, damn lies & statistics
How to use a squad profit leak detectives
Confidence leads to action
Increase sales - so easy to say
So you want to know how to increase sales
Is selling a necessary evil?

Should you be trying to decrease or increase cash flow?

Will you be "rooned, before the year is out?"

Some of you will remember the old Australian poem which had that ‘astute' observer, Hanrahan predicting doom from every possible seasonal event "We'll all be rooned, said, Hanrahan, before the year is out". Whether the season was good or bad, out rang Hanrahan's refrain on doom. And just to prove tough times have been seen before there's a line in the poem about the banks.

"For never since the banks went broke
Has seasons been so bad."

And we are not at that stage, not by a long way, as the Australian politicians keep reminding us. A good thing too, from what I'm hearing of some of the reactions overseas where credit is being cut off, not because businesses aren't creditworthy, but seemingly because of fear itself.

It was Franklin D. Roosevelt who said "the only thing we have to fear is fear itself" and that was at his inaugural address as President in 1933 at the height of the Great Depression.

I bring this up not to spread gloom and doom but in fact to suggest otherwise. What's your first reaction to the gloom we hear? Is it to batten down the hatches, to cut back on everything you can, to retreat rather than attack? For some reason when we fear we seem to lose all ability to think, to reason and act.

When businesses cut back, for some reason one of the first thing they cut back on is marketing.

If times are likely to be tougher than they have been in recent times then as a business owner or manager you should be trying to increase cash flow, not decrease it.

And you increase cash flow by winning more customers and encouraging those you have to stay longer and spend more. In other words it is precisely at this time you should be increasing your marketing efforts, not decreasing them.

Now that doesn't mean just to go out and spend a fortune on advertising. It means clever, targeted marketing, marketing from which you can measure the return on investment from your marketing efforts, and not just shotgun spending.

Have you worked out who are your most profitable customers, and your best potential prospects, what they need, what problem can you solve for them. Have you worked out who your less profitable customers are, and what they are not buying that your most profitable customers are?

Have you worked out how you can most effectively reach those customers? It may be through advertising, or it may be through more specific, direct methods such as personalised sales letters or e-mails, setting up meetings, or putting on small functions.

How long since you have analysed your sales message, and its applicability and effectiveness?

The last thing you can do is to fall back on the sign above your business, just open the doors and wait, because you will be waiting a long time for some decent cash flow. And you will be rooned, before the year is out.