Do you want your marketing to be effective?

You too can increase profits without necessarily increasing sales!

How?

The “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

Subscribe to receive a FREE Case Study on the success of just one strategy.

BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a

bit of drilling down into your business might pay some dividends?

Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

+++++++++++++++++++

I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

+++++++++++++++++++

You will be proud how your protégés are proceeding! We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.
We will never forget the assistance you gave us in re-inventing our business!

Karen Sheldon

Managing Director

Karen Sheldon Catering

Darwin, Australia

+++++++++++++++++++

The chap is Adam Gordon whom I have known for many years. He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it. In fact Adam is regarded as a business guru.

Charles Wright, QS Services, Darwin, Australia

+++++++++++++++++++++

Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

+++++++++++++++++++

The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and

that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.

The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives. In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

+++++++++++++++++++++++++++

Recent newsletters include:

How well do you know your market?
How turning away customers leads to profits
How to create Superior Value
How to win against your competition
Do you need to make changes to your business?
"Our customers are costing us too much!"
Why competition is good news
What makes a web site effective?
Most businesses have one, but...
How to improve your quotations
How to raise prices without losing sales
Is your business resilient?
How to develop a new product in your niche
How big is your profit gap?
How discounting destroyed value
Benchmarking for best practice
From all customers to some customers
How to take the guesswork out of growth
Should your USP be based on logic or emotion?
How to triple your quotation success rate
How to dramatically improve your quotations
How to make more effective decisions?
How to develop your USP
Do you want to make better planning choices?
Are youmaking these mistakes in planning?
How to use SWOT properly
Does your sales conversation balance the scales of justice?
The perils of profitless cash flow!
So what is more important, cash flow or profit?
Are you getting value from your pricing?
Do you report to yourself monthly?
Follow the money trail!
Performance also counts!
Get more bang for your buck!
Without measurement there can be no improvement!
Where would your business be without customers?
Using your monthly report to improve your profits
Just who is your customer?
And what do you know about your customer?
How branding can increase your profits!
Can branding make you more money?
How to balance the value equation
Tilting the balance in your favour
How to pin the tail on the donkey
Are you groping in the dark with your real cost of labour
Mastering core marketing principles
Building a 5P marketing plan
Profit leaking processes
Should you be trying to increase or decrease cash flow
At times it is folly to hasten
5 steps to create your future
What will be the X-Factor in 2009
Lies, damn lies & statistics
How to use a squad profit leak detectives
Confidence leads to action
Increase sales - so easy to say
So you want to know how to increase sales
Is selling a necessary evil?

Do you want your marketing to be effective?

Have you really thought through your target market?

When times look like becoming tougher you don't want to be wasting your scarce promotional time and money without have a laser like focus on your target market, a market most likely to respond to your marketing efforts.

This applies to all your promotional material, whether it be print or electronic advertisements, Yellow Pages, brochures, direct mail or web site. Unless you have very deep pockets, and most small businesses don't, you will want your promotional efforts to produce sales, otherwise why spend the money.

Some people will be more likely to buy than others, and that is your target market.

Let's take web sites as an example. Recently I was reviewing a client's web site to find out more about them. While I don't know what the web site cost, the problem I found was that the site didn't really tell me who their target market was, or what problems they solved. In fact the web site told me very little about the company except how to contact them.

All well and good you might say, but why would I want to contact them if they don't give me any reason to think they could help me. Wasted time and money.

And that is a problem I find in many web sites, and indeed many marketing efforts. They have not clearly articulated who they service. It's the old problem of trying to be something for everyone and being nothing to anyone. Now is not the time for ineffective marketing.

In this day and age people expect to see a website to find out more about a business. It is part of the business's credibility. But if the packaging AND content of the site is not right the site itself will do nothing for the business's credibility.

It's small business sites I'm talking about here. Not professional sites but those so often put together for small, local businesses. The owners don't know much about marketing and turn to a designer who can produce ‘eye candy' but can do nothing to get a "they're talking about me" reaction.

An effective web site will produce just that reaction from the target market, and it will go on to give the viewer good reasons to consider the business, remove possible objections to buying from their mind and lead to action.

How does your web site fare? If the viewer is not your target market they are likely to pass over anyway, so you don't have to make your message general to try to appeal to all viewers. In this context ‘general' and ‘meaningless' run together.

You want the potential customer to contact you, and to do so knowing that you are just the person for them. Tough times are just the times to ramp up your marketing to improve your competitive advantage, but you don't want to waste your money through ineffective efforts that don't address your target market.