You don't have to get it right!

You too can increase profits without necessarily increasing sales!

How?

The “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

Subscribe to receive a FREE Case Study on the success of just one strategy.

BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a

bit of drilling down into your business might pay some dividends?

Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

+++++++++++++++++++

I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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You will be proud how your protégés are proceeding! We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.
We will never forget the assistance you gave us in re-inventing our business!

Karen Sheldon

Managing Director

Karen Sheldon Catering

Darwin, Australia

+++++++++++++++++++

The chap is Adam Gordon whom I have known for many years. He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it. In fact Adam is regarded as a business guru.

Charles Wright, QS Services, Darwin, Australia

+++++++++++++++++++++

Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

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The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and

that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.

The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives. In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

How well do you know your market?
How turning away customers leads to profits
How to create Superior Value
How to win against your competition
Do you need to make changes to your business?
"Our customers are costing us too much!"
Why competition is good news
What makes a web site effective?
Most businesses have one, but...
How to improve your quotations
How to raise prices without losing sales
Is your business resilient?
How to develop a new product in your niche
How big is your profit gap?
How discounting destroyed value
Benchmarking for best practice
From all customers to some customers
How to take the guesswork out of growth
Should your USP be based on logic or emotion?
How to triple your quotation success rate
How to dramatically improve your quotations
How to make more effective decisions?
How to develop your USP
Do you want to make better planning choices?
Are youmaking these mistakes in planning?
How to use SWOT properly
Does your sales conversation balance the scales of justice?
The perils of profitless cash flow!
So what is more important, cash flow or profit?
Are you getting value from your pricing?
Do you report to yourself monthly?
Follow the money trail!
Performance also counts!
Get more bang for your buck!
Without measurement there can be no improvement!
Where would your business be without customers?
Using your monthly report to improve your profits
Just who is your customer?
And what do you know about your customer?
How branding can increase your profits!
Can branding make you more money?
How to balance the value equation
Tilting the balance in your favour
How to pin the tail on the donkey
Are you groping in the dark with your real cost of labour
Mastering core marketing principles
Building a 5P marketing plan
Profit leaking processes
Should you be trying to increase or decrease cash flow
At times it is folly to hasten
5 steps to create your future
What will be the X-Factor in 2009
Lies, damn lies & statistics
How to use a squad profit leak detectives
Confidence leads to action
Increase sales - so easy to say
So you want to know how to increase sales
Is selling a necessary evil?

You don't have to get it right!

You just have to get it going

What are your plans for 2009? Are you waiting for some magical opportunity to arrive, one that will give you the big break for the year, one that you've been waiting for? Wishing and hoping?

Maybe you are waiting to see what will happen with the economy, and where it is going to take you. After all, there has been so much talk of doom and gloom in the media that waiting for the dust to settle may feel like the best thing to do. The problem with procrastinating forever is that eventually the mere fact that you've not made a decision actually becomes your decision.

Many businesses will do just that, looking for a saviour to come charging down through the clouds on a magical chariot to tell them what to do. Such businesses are usually looking for someone else to solve their problem. You know the old refrain, "They should do something about it!" whoever "they" may be.

But smart business owners, as I'm sure you are, will thrive in times such as these. Smart business owners will not be waiting for "them". They will already be making their plans, looking for opportunities in their market place, tweaking their marketing message, improving their systems, and plugging any profit leaks. They will be taking a positive approach, not a negative approach.

Taking a positive approach, taking action will lead to success. So what are some of the positive actions you can take?

Look for the opportunities. The chances are that your competitors are going to be slower to move than you. This is a very good year for smart businesses to grab more market share, or to find new emerging markets.
Look behind the day-to-day news, and work out what exactly is happening in your part of the economy. There's more to the market place than is published in the media.
Know your customers - Really knowing and understanding your customers is one key to surviving and thriving during this period of uncertainty. It's more critical than ever for you to understand exactly who they are... where they're coming from... their interests, goals, and desires.
Sharpen your sales message - you may think that you have the best sales message in the world, but your prospects will always understand it through the prism of their own emotions, preconceptions, prejudices, and pre-existing beliefs - not yours. You need to speak to them in their terms and their language.
Maintain your margins - the tendency in tough times is to cut prices, without any empirical evidence that doing so increases profits, and without carefully calculating the impact on nett profit. Work out just how much you need to increase the volume of your sales to cover the impact of the lower margin on your nett profit. Sacrificing margin for volume, even preserving volume, can be a losing proposition.

Success is very, very rarely accident. Failure's no accident either. You don't have to get it right, you just have to get it going.