How often do you find yourself looking on-line for information?

You too can increase profits without necessarily increasing sales!

How?

The “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

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BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a

bit of drilling down into your business might pay some dividends?

Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

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"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

+++++++++++++++++++

I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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You will be proud how your protégés are proceeding! We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.
We will never forget the assistance you gave us in re-inventing our business!

Karen Sheldon

Managing Director

Karen Sheldon Catering

Darwin, Australia

+++++++++++++++++++

The chap is Adam Gordon whom I have known for many years. He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it. In fact Adam is regarded as a business guru.

Charles Wright, QS Services, Darwin, Australia

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Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

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The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and

that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.

The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives. In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

How well do you know your market?
How turning away customers leads to profits
How to create Superior Value
How to win against your competition
Do you need to make changes to your business?
"Our customers are costing us too much!"
Why competition is good news
What makes a web site effective?
Most businesses have one, but...
How to improve your quotations
How to raise prices without losing sales
Is your business resilient?
How to develop a new product in your niche
How big is your profit gap?
How discounting destroyed value
Benchmarking for best practice
From all customers to some customers
How to take the guesswork out of growth
Should your USP be based on logic or emotion?
How to triple your quotation success rate
How to dramatically improve your quotations
How to make more effective decisions?
How to develop your USP
Do you want to make better planning choices?
Are youmaking these mistakes in planning?
How to use SWOT properly
Does your sales conversation balance the scales of justice?
The perils of profitless cash flow!
So what is more important, cash flow or profit?
Are you getting value from your pricing?
Do you report to yourself monthly?
Follow the money trail!
Performance also counts!
Get more bang for your buck!
Without measurement there can be no improvement!
Where would your business be without customers?
Using your monthly report to improve your profits
Just who is your customer?
And what do you know about your customer?
How branding can increase your profits!
Can branding make you more money?
How to balance the value equation
Tilting the balance in your favour
How to pin the tail on the donkey
Are you groping in the dark with your real cost of labour
Mastering core marketing principles
Building a 5P marketing plan
Profit leaking processes
Should you be trying to increase or decrease cash flow
At times it is folly to hasten
5 steps to create your future
What will be the X-Factor in 2009
Lies, damn lies & statistics
How to use a squad profit leak detectives
Confidence leads to action
Increase sales - so easy to say
So you want to know how to increase sales
Is selling a necessary evil?

How often do you find yourself looking on-line for information?

If you are looking on-line, so are your customers.

Traditionally when you wanted to find a product, or a supplier the first thing you would have reached for was the Yellow Pages Directory, or some smaller equivalent.

I say traditionally because there seems to be increasing evidence that small businesses are moving to Internet media as a more effective way to attract potential customers and grow their business. For example:

The number of people who use the Yellow Pages print directory less than once a month or don't use it all has increased by 55% between 2002 and 2009. (Roy Morgan Single Source Australia: January to March 2002 to 2009)

SBwire reported on 23rd August this year on a survey by the Australian Bureau of Statistics, relating to business use of information technology which showed that proportion of businesses with Internet access via broadband connections was 82.5% in 2005-2006. That was a significant increase by 32% from the previous year. Australian businesses are clearly making huge inroads on the Australian online media.
Sensis® e-Business Report 2009 showed of those SMEs that are connected to the internet, 96 per cent now have broadband connections, up from 94 per cent last year. With 26 per cent of Australians now using their mobile phones to search on the internet, with searching for information on products and services, using social networking sites and looking for suppliers of goods and services the most popular usages.
In the US it is suggested that Google's (and the other top search engines) innovations in local search combined with increasing inclusion of business listing data in the Search Engine Results Pages (SERPs) is causing users' behaviour to change. Users are finding more and more of the information they're seeking directly in SERPs, negating the need to find Yellow Pages.
Australian directories such as Myboot.com.au report an increased number of business listings from tradesmen such as electricians, plumbers, handymen, home renovators and builders, together with removals and builders categories.

Does this mean that the traditional Yellow Pages director is heading for extinction? To be fair, the Yellow Pages people claim increased usage. As they would.

So what's the answer for your business? Well, there are two things to check.

The first may well lie in your response to the question above; what do you do when you want to find a supplier, product or service. Do you go to traditional directories or look online. If you're looking on-line first there's a fair chance your potential customers are doing the same.

The second lies in the number of enquiries you have received in the last year from your Yellow Pages ad. Do you know that number? You probably don't, as most businesses don't track these things. So if you had to guess?

One way or another you need an effective way to make sure potential customers can find your business if you are to prosper and grow.

I suggest having a website has become imperative for business. For consumers and businesses alike a company's website is so often the first point of call for information.