Do your ads work?

You too can increase profits without necessarily increasing sales!

How?

The “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

Subscribe to receive a FREE Case Study on the success of just one strategy.

BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a

bit of drilling down into your business might pay some dividends?

Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

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I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

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The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and

that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.

The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational ProvocateurDynamic Innovations Squad
Professional Services Practice Development - Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms
Practice Development Services for Management Consulting Firms

Vancouver, BC Canada

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You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives. In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

How big is your profit gap?
How discounting destroyed value
Benchmarking for best practice
From all customers to some customers
How to take the guesswork out of growth
Should your USP be based on logic or emotion?
How to triple your quotation success rate
How to dramatically improve your quotations
How to make more effective decisions?
How to develop your USP
Do you want to make better planning choices?
Are youmaking these mistakes in planning?
How to use SWOT properly
Does your sales conversation balance the scales of justice?
The perils of profitless cash flow!
So what is more important, cash flow or profit?
Are you getting value from your pricing?
Do you report to yourself monthly?
Follow the money trail!
Performance also counts!
Get more bang for your buck!
Without measurement there can be no improvement!
Where would your business be without customers?
Using your monthly report to improve your profits
Just who is your customer?
And what do you know about your customer?
How branding can increase your profits!
Can branding make you more money?
How to balance the value equation
Tilting the balance in your favour
How to pin the tail on the donkey
Are you groping in the dark with your real cost of labour
Mastering core marketing principles
Building a 5P marketing plan
Profit leaking processes
Should you be trying to increase or decrease cash flow
At times it is folly to hasten
5 steps to create your future
What will be the X-Factor in 2009
Lies, damn lies & statistics
How to use a squad profit leak detectives
Confidence leads to action
Increase sales - so easy to say
So you want to know how to increase sales
Is selling a necessary evil?

Do your ads work?

A few small changes will lift sales

No doubt you run display ads, you know, the type of thing you might put in a newspaper or in the Yellow Pages. Sometimes you might put together a flyer to be handed out or dropped in letter or Post Office boxes.

My question to you is "do they work?" Do they result in enquiries or leads and then to sales. After all, the whole point of a promotion is to get a sale.

That's what I'd like you to think about - do your display ads make you money? Are you happy with the results you get from those ads, whether they are in a newspaper or Yellow Pages?

If they don't, have you thought WHY NOT?

I can think of a number of reasons why they might not be, as a quick glance though Yellow Pages confirms:

The most valuable bit of real estate in an ad is the headline. At least half the ads I look at have got their company name and logo there. WHY? The buyer only wants to know who you are after he/she has confirmed that you can do something for them. That's what gets their attention.
There's a dreadful sameness about most ads in tone and content. It's as if no-one dares to be different. But if you are not different how will you stand out from anyone else who supplies the same service.
People like to know what they are buying - and why they should buy from you. Does your ad give any reason why they should select you? Are you the fastest/cheapest/most reliable/take away the pain (choose 2) supplier?
Do you squeeze in a testimonial, a quote from a customer confirming the results you deliver?
Do you have a call for action - ring NOW! When people are looking at ads - they usually do so because they are interested in buying. You are talking to people who already have a desire for what you are offering. Take advantage of this and do what you need to force them to pick up the phone and CALL YOU RIGHT NOW.
Do you offer something for FREE to encourage them to contact you - something that educates them and demonstrates your expertise. "7 Questions you need to ask before hiring a Plumber".
Write your ad as if you are talking to one person only, it's a personal conversation. If you use words such as you and yours they will feel you are talking to them.