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    You too can increase profits without necessarily increasing sales!

    How?

    NewsletterThe “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

    You may never have known you have them.

    Subscribe to receive a FREE Case Study on the success of just one strategy.

     

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    BONUS free report “7 Clues to a Profit Leak”, valued at $47.

    How do you know that you should be looking for leaks?

    Are there some clues or symptoms that are telltales saying that a
    bit of drilling down into your business might pay some dividends?
    Possible leaks could be anywhere.

    This report provides 7 clues that should put you on alert for a profit leak.

    Be alert - SUBSCRIBE NOW

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    "Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

    Good Wishes,
    John Williamson - The Wealth Coach
    www.thewealthcoach.com
    www.retaildisplaysecrets.com

    +++++++++++++++++++

    I just LOVED "7 Clues to a Profits Leak".

    Steven Walker - Profit Improvement Advisors
    Calgary, Canada

    +++++++++++++++++++

    You will be proud how your protégés are proceeding!  We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.  
    We will never forget the assistance you gave us in re-inventing our business!

    Karen Sheldon
    Managing Director
    Karen Sheldon Catering
    Darwin, Australia

    +++++++++++++++++++

    The chap is Adam Gordon whom I have known for many years.   He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it.  In fact Adam is regarded as a business guru.

    Charles Wright, QS Services, Darwin, Australia

    +++++++++++++++++++++

    Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

    AJ Kulatunga, BLKMGK ICT

    Darwin, Australia

    +++++++++++++++++++

    The 7 Clues is a great.

    What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and
    that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.
    The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

    Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
    Personal and Firm-Wide Performance Improvement for Management Consulting Firms

    Vancouver, BC Canada

    +++++++++++++++++++++++++++++
    You have played a very important role in my development in business.

    You were there with the right information at the right time, I thank you for that.
    By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives.  In that same year we won the NT Telstra Small business of the year"

    Greg Haigh
    Director - Trade Group
    Regional And Northern maintenance services
    RANms

    +++++++++++++++++++++++++++

    Recent newsletters include:

    • How well do you know your market?
    • How turning away customers leads to profits
    • How to create Superior Value
    • How to win against your competition
    • Do you need to make changes to your business?
    • "Our customers are costing us too much!"
    • Why competition is good news
    • What makes a web site effective?
    • Most businesses have one, but...
    • How to improve your quotations
    • How to raise prices without losing sales
    • Is your business resilient?
    • How to develop a new product in your niche
    • How big is your profit gap?
    • How discounting destroyed value
    • Benchmarking for best practice
    • From all customers to some customers
    • How to take the guesswork out of growth
    • Should your USP be based on logic or emotion?
    • How to triple your quotation success rate
    • How to dramatically improve your quotations
    • How to make more effective decisions?
    • How to develop your USP
    • Do you want to make better planning choices?
    • Are youmaking these mistakes in planning?
    • How to use SWOT properly
    • Does your sales conversation balance the scales of justice?
    • The perils of profitless cash flow!
    • So what is more important, cash flow or profit?
    • Are you getting value from your pricing?
    • Do you report to yourself monthly?
    • Follow the money trail!
    • Performance also counts!
    • Get more bang for your buck!
    • Without measurement there can be no improvement!
    • Where would your business be without customers?
    • Using your monthly report to improve your profits
    • Just who is your customer?
    • And what do you know about your customer?
    • How branding can increase your profits!
    • Can branding make you more money?
    • How to balance the value equation
    • Tilting the balance in your favour
    • How to pin the tail on the donkey
    • Are you groping in the dark with your real cost of labour
    • Mastering core marketing principles
    • Building a 5P marketing plan
    • Profit leaking processes
    • Should you be trying to increase or decrease cash flow
    • At times it is folly to hasten
    • 5 steps to create your future
    • What will be the X-Factor in 2009
    • Lies, damn lies & statistics
    • How to use a squad profit leak detectives
    • Confidence leads to action
    • Increase sales - so easy to say
    • So you want to know how to increase sales
    • Is selling a necessary evil?

    The Power of Systems,Teamwork & Training Print E-mail

    The two blokes below me looked like they were statues in some frozen tableau - frozen in the squat position, arms thrust out in from of them and only inches from where a screaming, roaring monster was going materialise.

    We were in the corporate box of a supplier at the V8 Supercars and directly over the pits.

    For the benefit of non-Australian readers I should explain that the V8 Supercars is the main automotive racing circuit in Australia.  The cars, in theory at least, are based upon standard sedans, but heavily modified for racing.  The heavy modifications replace just about everything apart from the name badge, but you can still see the family resemblance.  The circuit includes most Australian capital cities and, for the first time this year, they will also be racing in Shanghai.

    I guess you have to be a bit of a petrol head to be able to take the noise, but there are compensations, like the hospitality we were offered, and the networking opportunities.  But that is not what I want to talk about.  Rather both my wife and I were struck by the performance of the pit crew in the bit directly below our box.

    Most of the pit crews dashed to their car as soon as it came into the pit, wielding their tools and changing a tyre in unbelievable speed.  I said "most of the teams" and ‘dashed".

    The team below us were in a minority of one, and didn't dash anywhere.  Instead, they were already in position, crouched at wheel height and ready to move.  One held the tyre off the ground (you try that even with a standard auto tyre) ready to thrust it on the wheel, the other also crouched down, with his pneumatic tool ready to get the wheel off.  So they didn't need to move.

    The car would come in, one step forward by the tool holder and the wheel was off, one step forward by the wheel holder and the tyre was on, another by the tool holder and the wheel was secured.  And the car was off.  It was very impressive. 

    But what really struck me was that they had a system, their system was far superior to the competition, they worked as a team and they had obviously had practised until they had the whole thing down pat.

    Many of us have played sport, particularly team sports and will remember well the endless drills to make sure we knew our moves and could carry out the team plan perfectly when we get on the field or court.  So why don't we practise our moves and teamwork in our business to deliver speedy, great results?

    Good businesses do.  That pit crew reminded me of a client we worked with a few years ago.  They were fabricators, making products for the housing industry and we were asked to help them do a business plan which would transform their business.  In preparing the plan we did a customer survey, and that was when the ‘ah hah' moment occurred.

    One question we asked related to the importance of ‘on-time delivery'.  We had defined this in terms of a specific time e.g. ‘10.00 on Tuesday morning', and not just ‘Tuesday morning'.  That turned out to be the critical question.  You see, the company didn't think it particularly important.  In fact they ranked it about 10 in a 1 - 10 list of service criteria.  The customers however, ranked it 1.  So what chance did the customers have of getting on-time deliveries in that situation?

    Let me tell you that the system they designed as a result in their business plan was designed to give customers on-time delivery, every time.  They really worked at it.

    And, like the pit crew below us, they consistently beat the competition.

    It may be a presentation, carrying out a service or doing an installation.   Develop the system, and practice it.  Practice makes perfect as the old saying goes.  Improve that presentation, practice closing a sale - they all prevent profit leaks.

    r& i ag2AdamG
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