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    You too can increase profits without necessarily increasing sales!

    How?

    NewsletterThe “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

    You may never have known you have them.

    Subscribe to receive a FREE Case Study on the success of just one strategy.

     

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    BONUS free report “7 Clues to a Profit Leak”, valued at $47.

    How do you know that you should be looking for leaks?

    Are there some clues or symptoms that are telltales saying that a
    bit of drilling down into your business might pay some dividends?
    Possible leaks could be anywhere.

    This report provides 7 clues that should put you on alert for a profit leak.

    Be alert - SUBSCRIBE NOW

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    "Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

    Good Wishes,
    John Williamson - The Wealth Coach
    www.thewealthcoach.com
    www.retaildisplaysecrets.com

    +++++++++++++++++++

    I just LOVED "7 Clues to a Profits Leak".

    Steven Walker - Profit Improvement Advisors
    Calgary, Canada

    +++++++++++++++++++

    You will be proud how your protégés are proceeding!  We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.  
    We will never forget the assistance you gave us in re-inventing our business!

    Karen Sheldon
    Managing Director
    Karen Sheldon Catering
    Darwin, Australia

    +++++++++++++++++++

    The chap is Adam Gordon whom I have known for many years.   He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it.  In fact Adam is regarded as a business guru.

    Charles Wright, QS Services, Darwin, Australia

    +++++++++++++++++++++

    Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

    AJ Kulatunga, BLKMGK ICT

    Darwin, Australia

    +++++++++++++++++++

    The 7 Clues is a great.

    What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and
    that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.
    The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

    Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
    Personal and Firm-Wide Performance Improvement for Management Consulting Firms

    Vancouver, BC Canada

    +++++++++++++++++++++++++++++
    You have played a very important role in my development in business.

    You were there with the right information at the right time, I thank you for that.
    By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives.  In that same year we won the NT Telstra Small business of the year"

    Greg Haigh
    Director - Trade Group
    Regional And Northern maintenance services
    RANms

    +++++++++++++++++++++++++++

    Recent newsletters include:

    • How well do you know your market?
    • How turning away customers leads to profits
    • How to create Superior Value
    • How to win against your competition
    • Do you need to make changes to your business?
    • "Our customers are costing us too much!"
    • Why competition is good news
    • What makes a web site effective?
    • Most businesses have one, but...
    • How to improve your quotations
    • How to raise prices without losing sales
    • Is your business resilient?
    • How to develop a new product in your niche
    • How big is your profit gap?
    • How discounting destroyed value
    • Benchmarking for best practice
    • From all customers to some customers
    • How to take the guesswork out of growth
    • Should your USP be based on logic or emotion?
    • How to triple your quotation success rate
    • How to dramatically improve your quotations
    • How to make more effective decisions?
    • How to develop your USP
    • Do you want to make better planning choices?
    • Are youmaking these mistakes in planning?
    • How to use SWOT properly
    • Does your sales conversation balance the scales of justice?
    • The perils of profitless cash flow!
    • So what is more important, cash flow or profit?
    • Are you getting value from your pricing?
    • Do you report to yourself monthly?
    • Follow the money trail!
    • Performance also counts!
    • Get more bang for your buck!
    • Without measurement there can be no improvement!
    • Where would your business be without customers?
    • Using your monthly report to improve your profits
    • Just who is your customer?
    • And what do you know about your customer?
    • How branding can increase your profits!
    • Can branding make you more money?
    • How to balance the value equation
    • Tilting the balance in your favour
    • How to pin the tail on the donkey
    • Are you groping in the dark with your real cost of labour
    • Mastering core marketing principles
    • Building a 5P marketing plan
    • Profit leaking processes
    • Should you be trying to increase or decrease cash flow
    • At times it is folly to hasten
    • 5 steps to create your future
    • What will be the X-Factor in 2009
    • Lies, damn lies & statistics
    • How to use a squad profit leak detectives
    • Confidence leads to action
    • Increase sales - so easy to say
    • So you want to know how to increase sales
    • Is selling a necessary evil?

    A Rewarding Experience Print E-mail

    Last night I attended a briefing an how to submit an entry into our regional tourism awards.  My wife runs a conference and event management company.  Regional tourism awards might sound a little ho hum but if you win your category the ‘rewards' are significant, and you get to compete in the national (Australian) Tourism Awards against the winners from the other states.  Given that Australia has only 7 states, despite having the same land mass as continental USA, if you can make the nationals, you are in with a real chance.

    Of course, winning the nationals is even more rewarding.  There's not only the direct financial prizes but the publicity that follows is, well, almost priceless.  Great for building your business.

    But it is not those rewards that I wanted to talk about.  To put together a reasonable submission requires you to step back and have a good look at your business.  And it is this that gives you the real reward. 

    In an earlier blog I commented on being involved in the regional judging for the Telstra Small Business Awards.  Over the years, if there has been one constant refrain from people who have submitted, it has been on the benefits they found from being forced to step back and look at their business.  The same refrain was being expressed from people who had previously submitted for the tourism awards.

    Last night we were  being asked to look at what sets us apart from our competitors, what innovatory changes to benefit clients had been made, our business vision and key features of our business plan, who and why were our target markets, our communications strategies, customer service strategies, staff training, risk management and contribution to tourism in our area.

    Now that might sound like a pretty standard list but most of us are so busy being busy that we don't take that step back and evaluate what we are doing.  What's more, the awards process asks us not only to say what we were doing, but demonstrate the actual outcomes of these strategies or steps.  That makes it much harder to be a little ‘generous' with the truth!

    So I would urge you to consider entering awards is your area.  It makes "every one is a winner a truism."   Oh, and Good Luck!

    r& i ag2AdamG

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