You too can increase profits without necessarily increasing sales!

How?

NewsletterThe “Profits Leak Detective Newsletter” offers regular tips and strategies to help you identify and plug those leaking profits.

You may never have known you have them.

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BONUS free report “7 Clues to a Profit Leak”, valued at $47.

How do you know that you should be looking for leaks?

Are there some clues or symptoms that are telltales saying that a
bit of drilling down into your business might pay some dividends?
Possible leaks could be anywhere.

This report provides 7 clues that should put you on alert for a profit leak.

Be alert - SUBSCRIBE NOW

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"Adam, over the past six years, I've had the pleasure of 'bumping into you' on at least three business and marketing related forums. Your contributionsto discussions have always been courteous, astute, incisive and practical,delivered with good humour, and based upon 'real-world' business experience. You are clearly an experienced business professional who actually knows what he is talking about. I wonder if your clients know what a gem they have in you? As one business professional to another, I salute you.

Good Wishes,
John Williamson - The Wealth Coach
www.thewealthcoach.com
www.retaildisplaysecrets.com

+++++++++++++++++++

I just LOVED "7 Clues to a Profits Leak".

Steven Walker - Profit Improvement Advisors
Calgary, Canada

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You will be proud how your protégés are proceeding!  We have expanded the business to Katherine and Alice (Tennant is also on the list). T he catering side of the business is far less stressful and is actually profitable, now that we only take the good jobs.  
We will never forget the assistance you gave us in re-inventing our business!

Karen Sheldon
Managing Director
Karen Sheldon Catering
Darwin, Australia

+++++++++++++++++++

The chap is Adam Gordon whom I have known for many years.   He is a former resident of Darwin having lived here for perhaps 25 years, is an excellent communicator and has a very good appreciation of small business, business plans and all that goes with it.  In fact Adam is regarded as a business guru.

Charles Wright, QS Services, Darwin, Australia

+++++++++++++++++++++

Thanks for the catch-up the other day. It's great to be working with a legend in the small business community.

AJ Kulatunga, BLKMGK ICT

Darwin, Australia

+++++++++++++++++++

The 7 Clues is a great.

What I like the most in the Seven Clues report is that it clearly explains that accounting is merely a subset of proper financial management and
that only the business owner can practise financial management. The accountant does the accounting, and in doing so supports the business owner's financial management. And the business owner uses the accountant's information, but relying on the accountant to do full-blown financial management is short-sighted.
The report nicely "grounds" an otherwise complex topic which many business owners are afraid of touching, so they often move ahead in blissful ignorance. The water hose and the soggy soil under the leak makes an excellent and easy-to-comprehend example, upon which the financial management concept is nicely built.

Tom "Bald Dog" Varjan, Organisational Provocateur Dynamic Innovations Squad
Personal and Firm-Wide Performance Improvement for Management Consulting Firms

Vancouver, BC Canada

+++++++++++++++++++++++++++++
You have played a very important role in my development in business.

You were there with the right information at the right time, I thank you for that.
By adding the next level of systems, and marketing knowledge that you brought to the table we able to identify our objectives, acknowledge the gaps in our business and put in place the planning so as to achieve those objectives. Within 5 years we achieved 9 of our ten stated objectives.  In that same year we won the NT Telstra Small business of the year"

Greg Haigh
Director - Trade Group
Regional And Northern maintenance services
RANms

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Recent newsletters include:

  • How well do you know your market?
  • How turning away customers leads to profits
  • How to create Superior Value
  • How to win against your competition
  • Do you need to make changes to your business?
  • "Our customers are costing us too much!"
  • Why competition is good news
  • What makes a web site effective?
  • Most businesses have one, but...
  • How to improve your quotations
  • How to raise prices without losing sales
  • Is your business resilient?
  • How to develop a new product in your niche
  • How big is your profit gap?
  • How discounting destroyed value
  • Benchmarking for best practice
  • From all customers to some customers
  • How to take the guesswork out of growth
  • Should your USP be based on logic or emotion?
  • How to triple your quotation success rate
  • How to dramatically improve your quotations
  • How to make more effective decisions?
  • How to develop your USP
  • Do you want to make better planning choices?
  • Are youmaking these mistakes in planning?
  • How to use SWOT properly
  • Does your sales conversation balance the scales of justice?
  • The perils of profitless cash flow!
  • So what is more important, cash flow or profit?
  • Are you getting value from your pricing?
  • Do you report to yourself monthly?
  • Follow the money trail!
  • Performance also counts!
  • Get more bang for your buck!
  • Without measurement there can be no improvement!
  • Where would your business be without customers?
  • Using your monthly report to improve your profits
  • Just who is your customer?
  • And what do you know about your customer?
  • How branding can increase your profits!
  • Can branding make you more money?
  • How to balance the value equation
  • Tilting the balance in your favour
  • How to pin the tail on the donkey
  • Are you groping in the dark with your real cost of labour
  • Mastering core marketing principles
  • Building a 5P marketing plan
  • Profit leaking processes
  • Should you be trying to increase or decrease cash flow
  • At times it is folly to hasten
  • 5 steps to create your future
  • What will be the X-Factor in 2009
  • Lies, damn lies & statistics
  • How to use a squad profit leak detectives
  • Confidence leads to action
  • Increase sales - so easy to say
  • So you want to know how to increase sales
  • Is selling a necessary evil?

Working Capital Wheel Print E-mail

Can you get the same sales with only half the amount of cash tied up in your business?

Turning over the cash in your business again and again is like getting a big wheel to spin

In fact we call it the Working Capital Wheel.  And the faster it spins, the less money you actually need to run your business.   Why? Because we use the same money again and again and again.  Faster and faster, working the money to make your business work, spinning smoothly and effortlessly.  But it doesn't spin quickly and easily without an effort.

The effort is necessary because there are three cogs inside the wheel

Each cog can cause the wheel to spin faster, or to brake the wheel, slowing it down.  And the slower the wheel spins the more cash it ties up.  The three cogs are known as WIP (Work in Progress), Stock and Debtors.  You can see them here:

working_capital_wheel
Cogs in the Working Capital Wheel

 

When machinery gets dirty and clogged up it doesn't work as well.  If the cogs get clogged they don't mesh as well.  If they don't mesh well they don't work as efficiently as they should.  They labour to do their job in turning the wheel.

Let's look at Work in Progress. 

You typically have Work in Progress when you service clients (accountants and lawyers) or manufacture or service products.  It may involve buying in parts and/or raw materials which are transformed into a product, or replacement parts for equipment being serviced.  In either case you or your people will undoubtedly be spending some time working on the job.

What happens when the job is held up because some parts or materials that are required are not available when you need them?  You still have the investment you've made in wages and the materials and parts you have used but you can't convert them to sales until the missing stuff arrives.  Or the job is taking longer than it should for whatever reason. 

So WIP becomes a dirty cog and it is not doing its job towards making the Working Capital Wheel spin faster.  You need to unclog the cogs so it can do its job.

There are a number of steps you can take to unclog the WIP cog.  They range from ensuring you have reliable suppliers, properly planning and scheduling jobs, to training your people so that they know how to do their jobs properly.  Process improvement can help reduce the number of steps required to do a job.  In short, before you can clean the WIP cog you have to know where the dirt is.  What and where is slowing it down, taking more days than necessary to complete the job.  Get the time down, rotate the WIP more rapidly, and use less cash in the process!

WIP is but one cog!  Stock is another!

No doubt you've heard the term "dead stock", stock that just won't sell.  It just sits on the shelf, gathering dust, a repository of tied up cash.  Stock that has been long since paid for.  But it doesn't have to be dead stock to make stock a dirty cog.  Any stock that moves more slowly than it should do will do that.

The speed of stock movement will vary with the type of business, seasonality and a range of other factors.  A lot of service and manufacturing businesses turn over their stock on average about once a month, a stock turn of 12.  If you don't identify those slow moving items it may slip to say, 10 times.  Is this a problem?

Let's look at whether it causes a problem for you in a very simplified example.  If you were turning over for example $1,200,000 with a stock turn of 12 then you would need $100,000 of stock on average.  Note I haven't worried about margins in this example.  If stock turn slipped to 10 times then you would need $120,000 in stock to achieve the same level of sales.

You need to identify which items are clogging up the system and do something about them.  And don't forget to look at how you re-order in the future.

And then there is the dreaded debtors cog!

Now debtors are the trap that most people fear more than any other dirty cog.  Slowness in recovering debts can tie up large sums of cash.  And the slower you are to collect your debts the harder it is to collect them.  Would you like an example?

This client's terms of trade are 30 days, which means the average days it takes to collect his debts is 42.  Now this client allowed his debt collecting to become untidy, the average days to collect the money drifted to 57 days.  The result?  At his level of business his overdraft grew by $70,000.  He had to borrow from the bank to cover the cash he would otherwise have had if he had collected his debts in a timely fashion.  Could that happen to you?  Are there alternative ways around this problem?

There are a whole range of alternatives for you to consider, from good debtor policies and procedures to encouraging clients to carry the debt themselves through their credit card. 

Unclog up your debtor cog and you will have more cash to play with.

Spinning wheels, turn turn turn!

Each of the cogs needs to turn easily and well if you are to make the best use of working capital in your business.  The cogs turn faster, the wheel spins faster, you free up cash  The better they work the more sales, and the more profits you'll achieve for the same investment.  Improve your Return on Investment.

So for your next step!

Subscribe to the Profits Leak Detective's newsletter for more tips on improving your profitability, and a better cash flow.

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