Are there things you do as part of your product or service which are of real value to your customers that you perhaps you, or your customers, don't realise? Many small businesses have these hidden nuggets which can add genuine profits to their business.
I'm talking about usually intangible things that perhaps you do almost automatically, that either enhance your offering or even without which you couldn't deliver.
Let me illustrate with some examples:
The structural landscaper who designs and installs rock walls, retaining walls, paths, garden features, paving etc. There is value in the design.
The supplier of industrial products who undertakes an audit of a potential customers operations before quoting. The audit can uncover serious problems that need fixing.
Suppliers who offer training as part of their package. Without the training the full benefit of the product or service won't be realised.
The professional conference organiser who offers a risk assessment to the steering committee as part of the package. The conference committee may not know what could undo their efforts.
Some profit losses are pretty obvious - so you fix them.
BUT, what if you don't know profits are leaking, cash out the door?
Possible leaks could be anywhere.
Are there some clues or symptoms that are tell-tales?