There’s an old saying: “Without customers, you don’t have a business!” And that is the challenge – you certainly won’t get the customers you want by being the same, bland, nondescript edition of your competition.
I sometimes refer to this as being like a match in a matchbox – why should the customer choose you when you are no different from all your competitors?
John Dwyer (known as “JD” to most) is a marketing enigma, unique in the field of advertising.
When it comes to creating MORE sales for businesses, his thinking is refreshingly unconventional.
And thank goodness for that - because there are way too many “so-called marketing experts” out there who simply pedal the same old “marketing philosophies”.
John preaches “in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques”.
You're going to really enjoy this interview because John thinks “way outside the square” - he cuts to the chase and shows business owners exactly “how to attract new clients to their business”.
His clients & business partners include the “who’s who” of business, the likes of News Limited, 7 Eleven, KFC, McDonalds, Disney, Warner Bros & Blockbuster Video – just to name a few.
And wait for this – he’s also the bloke who none other than Jerry Seinfeld trusted his latest advertising campaign to!
So, if you’re looking for “NEW IDEAS” of how to attract new clients, get ready – because you’re about to get an avalanche of great marketing ideas!
JD answered five questions on “How to stand out like a beacon - the Wheel of Wow “Client Attraction Formula”
1. JD, what Tips can you give on “HOW” to identify one’s “most profitable” client & then look for more people who look like him or her!
2. So how do you create a “wow factor” to take one’s prospects’ eyes OFF THE PRICE.
3. How do you use the “problem/solution” formula as a MASSIVE persuasion tool (which hardly any business owners do!)
4. How should our listeners IMPROVE their website & turn it into a 24/7 “sales machine” via using “direct-response” tactics online (a HUGE opportunity for all biz owners!)
5. How to stimulate “loyalty” through clever “repetitive trade” teasing campaigns.
Now I know I mentioned a few big names that JD works with, but let me tell you, his teachings will work just as well with your business.
So listen up!
Identify your most profitable client – you might not have he/her yet but ask the question; “Who is your ideal client?”
Identify and use a “Wow” factor to take that client’s eyes off the price. You can’t beat the big boys on price, so find something that will say “Wow” to your ideal client. If you are not going to get the volume the big boys get, you have to get good margins.
Follow JD’s “Direct Response Formula”:
Your website is your “Director of First Impressions”. You need:
Capture their details - So many offline businesses have no idea who is coming into their business, and so no way of contacting them directly.
To get more information or resources go to JD’s website.
Amongst other goodies John runs A FREE WEBINAR where he provides you with more insights into his “Client Attraction Marketing Formula”.
When clients approach me for coaching, so often, they are not getting the clients they need, the right clients. Eight times out of ten this comes down to not knowing what is working, and what is not working, and how to develop that WOW factor that makes them different.
For more than 28 years I’ve been helping small business owners plug the profit leaks in their business and restoring their cash flows by assisting them understand:
• The strengths, weaknesses opportunities and threats of their business
• Determine where they want to be – clear, achievable goals, and
• How they are going to get there – their strategies to achieve their goals
This is sometimes known as the NOW – WHERE – HOW model.
If you would like to discuss with me how you might do that, book a Strategy Consult here.
© Copyright 2016 Adam Gordon, The Profits Leak Detective
Some profit losses are pretty obvious - so you fix them.
BUT, what if you don't know profits are leaking, cash out the door?
Possible leaks could be anywhere.
Are there some clues or symptoms that are tell-tales?