Referred customers are better customers. We’ve been looking at why you should make referral a systematic part of your promotional program and how you should go about it. In “The Simplest Way to Get More Business” we discussed the “why” you should have a referral program, ”how” to go about it, and the ”mistakes to avoid”.
I then interviewed Rashid Kotwal from Revealed Resources. In Part 1 of our interview (How to Gain High Value Clients) Rashid discussed the importance of high value clients and what they can mean for your business. High value clients are few in number, but provide the greater part of your sales, and profits – the 80/20 Rule.
And clients you get from referrals are more likely to become high value clients. After all, a client who thinks enough of you to refer you is unlikely to refer you to a dud.
Do you just stumble over them, accidently, or are there things you can do to make life a little more certain? The answer to that question is YES
Getting High Value clients is about opening doors, deepening relationships, and closing the business. Finding, and keeping, high value clients can make such a difference to your sales, and cash flow.
In Part 2 of our interview (“3 things you must do to get new high value clients”) Rashid looks at how to use a Referral Kit to win high value clients, and the role “constant communication” plays in winning such clients. To do so he answered two questions.
1. Why businesses need a referral kit (read lead magnet), and
2. How to use constant communication to move people down the sales funnel until they’re ready to buy.
There is a mine of more information or resources on Rashid’s website, https://revealedresources.com/
A Free Book on “10 Strategies to Attract High Value Clients”
His Accelerated Business Growth Program: http://www.revealedresources.com/accelerated-business-growth-program/
Practical tips - www.revealedresources.com/practical-tips
Just need some ad-hoc marketing, sales or business advice? Our 2 Heads Sessions will help get you on your way without long term commitment. http://www.revealedresources.com/two-heads-are-better-than-one-business-performance-improvement-program/
Client Interviews & Testimonials: www.revealedresources.com/testimonials/
Free Marketing Course: http://www.revealedresources.com/free-marketing-course/
© Copyright 2017 Adam Gordon, The Profits Leak Detective
Some profit losses are pretty obvious - so you fix them.
BUT, what if you don't know profits are leaking, cash out the door?
Possible leaks could be anywhere.
Are there some clues or symptoms that are tell-tales?